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Sunday, November 27, 2005

International Visitors See More Of Tasmania -

International Visitors See More Of Tasmania - Paula Wriedt, MHA - Tasmanian Government Media Releases

Tasmania has been identified by the Australian Tourism Export Council as a good example of how to disperse international visitors to regional areas.

ATEC Managing Director Matthew Hingerty commented that Tasmania?s performance in this area was proof that the state?s commitment to regional tourism development and promotion is paying off.

According to the release of a Tourism Research Australia report released earlier this month on ?Expenditure by Domestic and International Visitors in Australia?s Regions?, 45 per cent of the $163 million international visitor dollars spent in Tasmania went to regional areas.

Minister for Tourism Paula Wriedt today said that the ?Expenditure by Domestic and International Visitors in Australia?s Regions? report showed that the 45 per cent achieved by Tasmania was considerably higher than the national average of 23 per cent spent in regional areas.

According to the report, State comparisons of international visitor dollars spent in regional areas:

� Tasmania 45 per cent

� Victoria 9 per cent

� New South Wales 11 per cent

� Northern Territory 82 per cent

� Western Australia 14 per cent

� Queensland 48 per cent

� South Australia 18 per cent

Ms Wriedt said that international visitors are more likely to spend longer in the State and on average spend more per visit than domestic visitors.

?The Report showed that international visitors to Tasmania spent $73 million dollars in regional Tasmania which is great news for our Tasmanian communities.?

?In the current tourism climate and the challenging environment this news is certainly welcomed,? she said.

?We have continually been stressing the importance of visitor dispersal to regional areas in Tasmania and it is pleasing to see that this is in fact translating to visitor numbers and expenditure,? she said.

?It is even more pleasing to be recognised for our efforts and approach to move visitors around the state and for our regional tourism development strategies.?

?Mr Hingerty?s comments that to achieve a strong and sustainable tourism industry a partnership approach towards investment and the development of new product and experiences is needed to continue to attract foreign visitors ? is not new to Tasmania,? said Ms Wriedt.

?Our Government/industry approach has been the foundation of our tourism success for the last decade and with more than $600 million worth of tourism investment currently planned or under construction, we have enormous potential to continue to attract international visitors to Tasmania.?


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