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Monday, December 05, 2005

PUSH FOR VISITORS TO TRAVEL WIDELY, SPEND MORE -

PUSH FOR VISITORS TO TRAVEL WIDELY, SPEND MORE - Paula Wriedt, MHA - Tasmanian Government Media Releases


A new campaign to lift the role Tasmanians play in encouraging visitors to see more and spend more in their State has been launched in Hobart today by Tourism Minister Paula Wriedt.

The campaign is aimed at:

� Visitors ? particularly friends and relatives ? and potential visitors through their Tasmanian hosts and contacts, by increasing Tasmanians? knowledge of holiday options in their own State;

� Encouraging Tasmanians to go see the new Tasmania; and

� Encouraging Tasmanians and visitors to make greater use of the Tasmanian Visitor Information Network, particularly for booking tourism product.

?The new Go See Tasmania campaign showcases the State?s experiences including product and events and attractions to Tasmanians.?

?This will equip them with the knowledge that, when conveyed to visitors (including friends and relatives) and potential visitors, will encourage them to travel more widely and spend more while they are here,? she said.

?We believe that the better-informed Tasmanians are about what is available in their own region and throughout the State, the better advocates they will be for Tasmania when travelling outside the State themselves.?

?The Go See Tasmania campaign is quirky and I believe it will certainly gain attention and create awareness in the community.?

?The campaign is supported by a website Goseetasmania.com and is designed to motivate people to get out and see the State; to participate in festivals and events; and to visit the amazing attractions on offer.?

?It?s about getting out and doing more ? hosts and guests alike.?

?As the campaign progresses it will include television promotion in the second phase, point of sale material in the Tasmanian Visitor Information Network centres, a print campaign and postcards, and the strategic use of a promotional bus at a range of summer activities from national parks to some high-profile events around the State.?

Ms Wriedt said the other part to the campaign will showcase the Tasmanian Visitor Information Network ? that the centres provide booking services and are an excellent source of information about Tasmanian holiday options and events.

?Tasmanians who understand the role of the centres will be more likely to encourage visitors to make use of their information and booking services,? she said.

?Government has used and shared its extensive research capabilities to understand why changes happen, and has been strategic and innovative in its responses.?

The initiatives announced today will target visitors ? particularly friends and relatives ? and potential visitors through their Tasmanian hosts and contacts by increasing Tasmanians? knowledge of holiday options in their own State.?

?And Tasmanians seeing more of their State is also an outcome.?

?They will also encourage Tasmanians and visitors to make greater use of the Tasmanian visitor centres, particularly for booking tourism product in the State.?

?The campaigns will run over the next six months which is an ideal time to promote tourism and events within Tasmania ? this is when the State comes alive with festivals and world-class events.?


?And because the promotion of the State as a holiday option will be supported by other Tasmanian brand activity, particularly the current government campaign to support and protect the brand ? ?Who?d have thought?? the possibilities are endless.?




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